It all comes down to exposure for your home that you want to sell and putting it in front of the right buyer. Sounds easy right? You can end up spinning your wheels and putting your money in the wrong places with advertising or how you present it. Especially in a more resort area where you have a mix of primary homes, second homes, vacation rental investors and or a retiree. Most buyers can be two to four hours out of the area.
Combine the most effective marketing and proven advertising consistently where they are located and your perfect buyer will surface. Not just that low baller buyer that’s looking to waste your time. Someone who sees your property’s value and is looking to make a deal.
The BIG key here is to brand your property towards your perfect type of buyer, follow up with all leads 24/7, make showings easy anytime and communicate your property's value or you may loose them to your competition (other homes for sale on the market). I have a proven system in place to do this. One main thing I like to do is give your property a name instead of just an address and really tell a story of what its like to experience it.
The first two avenues add up to 78% of how buyers are finding homes they purchased. When we work together, you’ll have instant web presence to start attracting leads with a dedicated property website with buyers reaching out for more info and all done for you.
Paid ads and organic videos have been working best on digital search and social platforms like Google, Facebook, Instagram and Youtube. This gets the word out directly to buyers and agents that may have buyers. Check out a real recent listing case study below with video.
Our buyer to market to was someone who owned currently in Ocean City on the bayside, oceanside and maybe in the building with a lesser view or someone who had a 1 bedroom place and wants to move up to a larger 2 bedroom unit.
Highly targeted paid Facebook & Instagram ad to surrounding unit owners and real estate agents with a professional fly through video to show off the views of this larger 2 bedroom penthouse unit and upcoming open houses. Don't tell them- Show them. The video pulled in 30K+ views in just 1 week during the "Coming Soon" build up week to our public open houses.
The Paid targeted video advertising, 200+ Postcard Mailing, Custom Property Webpage, Facebook Event Page, YouTube Building Video Walkthrough and Organic Social Posts attracting 25+ sets of potential buyers through our 2 day open houses resulting in 5 offers and sold $26K above asking price.
He will help bring clarity, reduce stress and save you time with his local knowledge and experience to help find or sell your home by the beach.